Pratt Ranks First in Nationwide Media Presence Among Colleges of Art and Design

Analysis Confirms Pratt’s Growing Brand Value

Pratt ranks first among the country's multidisciplinary colleges of art and design for its overall media presence, according to the Global Language Monitor's (GLM) TrendTopper MediaBuzz™ 2012 Rankings.

The publication, which released its rankings in the fall, lists Pratt as 11th in the nation for the quantity and quality of its coverage in global print and electronic media, on the Internet, throughout the blogosphere, and in social media outlets.

Pratt was the only college of art and design in the country out of the top 20 listed in the college category, and was ranked higher than any other college of art and design. The rankings, which measure the strength of an institute's brand equity across a variety of media, indicate that Pratt's brand value is steadily rising. Pratt's 11th ranking is up from 14th in 2010 and 28th in 2009, which reflects the positive things being said and written about Pratt by the news media and in social media outlets. 

"The TrendTopper analysis is a way of seeing the colleges through the eyes of the world at large, and Pratt is an institution held in high regard globally," said Paul JJ Payack, founder of GLM's TrendTopper MediaBuzz™ Rankings. "Pratt is in the rather unique position of starting out with a high ranking—and then improving on that with each new survey. This combination is clearly a distinction enjoyed by only a few of the hundreds of schools that we survey," he added. 

There were a total of 153 institutions of higher education included in the rankings.

Text: Amy Aronoff