Students Collaborate with Lipton Iced Tea

Caroline Matthews, Juan Sebastian Jacobo, Robin Oglesbee-Venghaus, and Dakota Sica in front of the Lipton Sun.

Pratt teamed up with Lipton Iced Tea to bring 24 hours of sunlight to New York City. Led by Eric O'Toole, adjunct assistant professor, Graduate Communications Design, a select group of multidisciplinary students designed and created a giant luminous orb that conceptualized the “taste of summer” and the grandeur of the warm season.

Constructed in just two short weeks, the one-of-a-kind illuminated installation, the Lipton Sun, was unveiled on June 20 at Lipton’s Summer TASTES Party at Beekman Beach Club at the South Street Seaport in Manhattan. It shed light for 24 continuous hours in homage to the summer solstice.

The students—a mix of undergraduates and graduates from Industrial Design, Communications Design, and Sculpture—designed and built every aspect of the orb from the internal frame to the face-mounted LED lighting grid.

“Each student brought unique capabilities and experience which resulted in a well-rounded team that complimented each other. They brought incredible enthusiasm, a strong work ethic, a willingness to learn new skills, and a commitment to collaboration,” said O’Toole.

The students produced three proposals which were then submitted to Lipton for review, comment, and election. Based on the direction they selected, the group refined the form to something that was able to be constructed within the next three weeks.

Pratt’s collaboration with Lipton Iced Tea is one of the many corporate partnerships where students have the opportunity to apply their design expertise and creative problem-solving abilities as well as gain new skills as they help businesses address their real-life challenges.

O'Toole added, "I am thrilled to have worked with such an amazing group of students. I spent more time trying to keep up with them. I would work with each of them individually or as a group again in a heartbeat."

Text: Luke Degnan
Photo: Andrew Kelly

Comments

[Roger Smith]

From students to grandparents, from China to the United States of America, Lipton is the key tea brand that serves almost all market segments.

[ASUS ZenFone]

Nice Quote.... "I am thrilled to have worked with such an amazing group of students. I spent more time trying to keep up with them. I would work with each of them individually or as a group again in a heartbeat."

Regards
http://agitoz.com/2014/08/24/asus-zenfone-smartphone-android-terbaik

[http://www.halloweenimages-2014.com/]

Nice Quote and Written well !

[Rakhi Online]

Thanks for sharing the article with us.