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Gateway was the community newsletter of Pratt Institute published monthly by the Office of Communications, in the Division of Institutional Advancement through spring 2014. For current Pratt-related news, visit the News page on Pratt’s website.


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Wednesday
May182011

Student Design Will be Official Pratt 125th Anniversary Logo

Pratt's 125th Anniversary Logo designed by Communications Design student Jared Bell

A logo inspired by Main Building and designed to symbolize Pratt’s pioneering achievements in the arts will be the official logo for Pratt’s 125th anniversary celebration.

The logo, designed by student Jared Bell (Comm-D '12) was selected in an online competition that invited alumni, faculty, students, and staff to vote for their favorite design.

Pratt will launch 16 months of anniversary celebrations this fall that will include activities, events, and lectures. Bell’s logo will be used on materials branded for these 125th anniversary celebrations, including posters, street banners, invitations, and commemorative products.

More than 200 designs were submitted, then reviewed by a nine-member jury that included students, faculty, and other design experts. The entrants remained anonymous during the judging process. The jurors ultimately chose Bell’s submission and two by Gregg Lukasiewicz (B.F.A. Comm-D '80) as the three finalists. The Pratt community was then invited to vote.

More than 3,400 votes were cast, with the winning logo receiving almost 1,300 votes.

Lukasiewicz’s design that turns the number “125” into flames representing creative energy came in second place, while his design creating the number “125” out of positive and negative space placed third.

About his winning design, Bell says he was inspired by Pratt's campus.

"The environment of Pratt and the campus is so beautiful, so I started incorporating it. That’s really when the logo started clicking," he says.  

He also says Main Building embodies Pratt’s core values.

“The building shows character, history, and strength," he says. "The rising verticality inherent in the design symbolizes the school’s pioneering achievements in the arts. Pratt’s diverse students, faculty, and alumni are represented through the bold interlocking numbers, which personify a connected, forward-thinking community that is ready to engage the world.”

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Reader Comments (1)

Jared,
Congratulations on your remarkable achievement.
Just don't come to my office looking for a job when you graduate in 2013!
To your continued success,
Gregg Lukasiewicz '80

May 20, 2011 | Unregistered CommenterGregg Lukasiewicz

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