Media Survey Finds Pratt's Brand Value on the Rise

Pratt ranks 11th in the nation for the quantity and quality of its coverage in global print and electronic media, on the Internet, throughout the blogosphere, and in social media outlets, according to the Global Language Monitor's (GLM) TrendTopper MediaBuzzTM 2012 Rankings.

The rankings, which measure the strength of an institution's brand equity across a variety of media, indicate that Pratt's brand value is steadily rising. Pratt's 11th ranking is up from 14th in 2010 and 28th in 2009, which reflects the positive things being said and written about Pratt by the media and non-media.   

The rankings also list Pratt as number one among the country's multidisciplinary colleges of art and design for its overall media presence.    

"The TrendTopper analysis is a way of seeing the schools through the eyes of the world at large and Pratt is an institution held in high regard globally," said Paul JJ Payack, founder of GLM's TrendTopper MediaBuzzTM Rankings. "Pratt is in the rather unique position of starting out with a high ranking, then improving on that with each new survey.  This combination is clearly a distinction enjoyed by only a few of the hundreds of schools that we survey." 

Pratt was the only college of art and design in the country out of the top 20 listed in the college category, and was ranked higher than any other college of art and design including School of the Art Institute of Chicago (22), Cooper Union (26), Rhode Island School of Design (32), School of Visual Arts (42), California Institute of the Arts (101), California College of Art (125), and Corcoran College of Art and Design (153). There were a total of 153 institutions of higher education included in the rankings. Universities are ranked separately.

"In the rapidly changing communications and media environment of the early 21st century, you cannot rely on television surveys, at-home interviews, newspaper clippings, or television mentions to measure the worth of a brand," write the report’s editors. "Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of Web pages, as well as the top global print and electronic media."

You can read the full report or learn more here.  

Text: Amy Aronoff